https://probizio.com/en/journal Notes on web design, AI, and running a studio. en-us https://probizio.com/en/journal/api-integration-reality https://probizio.com/en/journal/api-integration-reality Sun, 03 May 2026 00:00:00 GMT The most underestimated request I get is "can you just connect system A to system B?" It sounds like 2-3 days of work. It's actually 2-3 weeks. Here's what API integration really involves, and when you should custom-build versus use Zapier. https://probizio.com/en/journal/automation-roi-when-worth-it https://probizio.com/en/journal/automation-roi-when-worth-it Sun, 03 May 2026 00:00:00 GMT Automation is trendy, but not every task should be automated. Three real scenarios that show you exactly when paying for automation pays off — and when you should hold off. https://probizio.com/en/journal/line-oa-website-integration https://probizio.com/en/journal/line-oa-website-integration Fri, 01 May 2026 00:00:00 GMT Your customers live in LINE, but your website and LINE OA are completely separate systems. Every time a customer has to switch between them, you lose conversion. Here are the three integration approaches, what each one actually involves, and how to choose. https://probizio.com/en/journal/wordpress-maintain-or-migrate https://probizio.com/en/journal/wordpress-maintain-or-migrate Fri, 01 May 2026 00:00:00 GMT WordPress powers a huge share of SMB websites across Asia. Maintenance quotes range wildly — from free to $500/month. Here's how to read those numbers, and the three signals that tell you it's time to move on. https://probizio.com/en/journal/ai-customer-service-traps https://probizio.com/en/journal/ai-customer-service-traps Sun, 26 Apr 2026 00:00:00 GMT Since ChatGPT, every owner wants AI customer service. But 80% of deployments hit the same wall: customers get angry at 'technically correct, practically useless' replies and churn faster. Here's how to actually build one that works. https://probizio.com/en/journal/launch-month-disasters https://probizio.com/en/journal/launch-month-disasters Sun, 26 Apr 2026 00:00:00 GMT Going live isn't the finish line — it's when a different system starts running. Here are the six most common post-launch disasters from sites I've inherited, plus how to prevent each one before they hit. https://probizio.com/en/journal/liff-booking-system https://probizio.com/en/journal/liff-booking-system Sun, 26 Apr 2026 00:00:00 GMT Shops want customers to book via LINE, but if you tell them 'click this link to leave LINE and fill out a form,' they won't. LIFF (LINE Front-end Framework) embeds your booking page inside LINE itself. Here's how to build it without falling into the typical traps. https://probizio.com/en/journal/redesign-vs-rebuild https://probizio.com/en/journal/redesign-vs-rebuild Sun, 26 Apr 2026 00:00:00 GMT Site is slow, hard to update, breaks every time you switch developers — everyone says 'rebuild it.' But 60% of the time, a redesign is what you actually need, saving 3× the budget and four months of timeline. https://probizio.com/en/journal/seo-and-marketing-priorities https://probizio.com/en/journal/seo-and-marketing-priorities Sun, 26 Apr 2026 00:00:00 GMT Every client asks: 'Will my new site rank on Google?' That question has two layers — 80% of what engineering can do for SEO is infrastructure, totally separate from 'keyword research' and 'content writing.' But more importantly, SEO should never be the #1 marketing priority. https://probizio.com/en/journal/website-cost-guide https://probizio.com/en/journal/website-cost-guide Sun, 26 Apr 2026 00:00:00 GMT Why does Studio A quote $3K while Agency B quotes $50K for what sounds like the same thing? The gap isn't 'cheap vs. expensive' — it's that the two quotes are pricing entirely different work. Here's how to read what you're really being sold. https://probizio.com/en/journal/shopify-shopee-or-custom https://probizio.com/en/journal/shopify-shopee-or-custom Sat, 25 Apr 2026 00:00:00 GMT Sell on a marketplace, open a Shopify store, or build a custom site? Here's a year of real numbers across all three — plus the hidden costs that decide which one's actually cheapest for you. https://probizio.com/en/journal/outsourcing-website-traps https://probizio.com/en/journal/outsourcing-website-traps Fri, 24 Apr 2026 00:00:00 GMT From vague quotes to vanishing source code after launch — these are the most common ways clients get burned. Thirty minutes of contract review saves six months of pain. https://probizio.com/en/journal/welcome https://probizio.com/en/journal/welcome Thu, 23 Apr 2026 00:00:00 GMT A two-track studio — web design × custom engineering. We turn the daily, repetitive, low-leverage work into code that runs on its own.